LA Times April 9, 2018 "Uber buys Jump Bikes and enters the electric bike sharing business" Josh Edelson This article is about Uber the transportation network company moving on and taking in something new, bicycles. They are going into and becoming interested in the idea of introducing bike sharing into their system. This could be very good due to all the success they have already had.
They started by buying electric bike startup jump bikes. This idea and concept of adding bike sharing into their already very successful platform I believe will be very successful. This will add a yet cheaper alternative for people looking to get around. " We're committed to bringing together multiple modes of transportation within the Uber app — so that you can choose the fastest or most affordable way to get where you're going, whether that's in an Uber, on a bike, on the subway, or more," Dara Khosrowshahi. This step forward with bike sharing brings the company as a whole closer to this goal of multiple modes of transportation with different price points making it more available to more people. These bikes will feature a motor in the front wheel and a bike on the frame of the bike. Unlike other systems where they can be left wherever there is sidewalk space, Jump bikes have to locked to a bike rack magnetically with a U lock integrated into the frame. Jump bikes cost 2 dollars for 30 minutes of ride time. I believe this event happened because this is Ubers goal. Them buying Jump signals the drive to continue to go beyond its core ride-hailing services. Uber has been working to possibly partner with fixed transit systems and pursuing autonomous vehicle ventures, food delivery services and now bike sharing. All part of their goal to bring multiple modes off transportation to their company. To me this seems like something that can be very successful if done in the right place with people that will benefit the most from it. It this price point is correct then I can see many people doing this. Overall seems like a great step forward for Uber as a whole. http://www.latimes.com/business/technology/la-fi-tn-uber-jump-bikes-20180409-story.html I will comment on Dylan Lewis’s and Micah Hacker’s blog posts.
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AuthorNoah Godina Archives
October 2018
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